Australia is rather small in terms of people at approximately 24M and in terms of their car market, I believe it is less than 1.5M new cars sold annually. So my question is, how have they been able to develop their own unique vehicles and sell them basically only on their island, with a few going to the middle east? Products which are more than just a slight sheet metal change (they have them as well). Take this classic Aussie ute for example......
You'll never see this vehicle anywhere else and it is based on the completely unique Australian Falcon.........
This is Ford's big car down under and as such, its top model, the XR8, is a tough muscle machine with the graphics and big motor to match. Nothing else in Ford's worldwide portfolio resembles this car.
So the question is again, how do they do it? And the answer is that they can't anymore. Both Ford of Australia and GM's Holden brand have indicated that they will stop making vehicles in Australia by 2017. Sad news for their home grown products. Or does this mean they'll just be built somewhere else? Not clear at this time, but with such a limited market and in today's economy, something will have to give.
Let's take a look at what Holden has been doing..........
Or what about the Holden Commodore, which also uses the Caprice platform......
Great looking, but where will it go? To help the costs, GM uses this chassis to underpin the current Camaro (but not the next generation) and if you read this blog regularly, you'll know that this car's performance model is being sold around the world under different names........Vauxhall and Chevrolet. But is this enough?
I think that the kangaroo and platypus (the duck billed model) are safe for now, but don't hold your breath that those basically only Aussie cars will make the cut. So now for that minute of silence.........
Until next time.......
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