In today's case, we have a name that has been famous for fifty six years. Amazing longevity for a very fickle industry and equally fickle public. Way back in 1964, this was how that name was introduced........
"Presenting the unexpected.......new Ford Mustang! $2368". Amazing how over half a century later this ad (with some mods) could be used for Ford's latest great idea, the 2021 Mustang Mach-E........
Doesn't look like any Mustang you know of, well "presenting the unexpected.....". Sure, the price is off by a digit or two and a few thousands, as this new EV contender will have a base price of $43k and change in the USA. Cheap by EV standards, but of course there are options. Expect to pay around $70k Canadian for a typically equipped model. More good news? In the US, Ford is offering free charging for the first two years. Drive for nothing and forget about all those coal fired power plants polluting the atmosphere, while producing your precious fuel.
Are folks happy about expanding the Mustang brand? Of course, you know some aren't, but doesn't Lamborghini have an suv? Sure they do. Mustangs are supposed to be sporty, but unlike the Lambo, early indications are that this new Mustang is not, it's simply trading on that famous name. Sort of like all those celebrities who are famous for being famous. Get used to it, folks, as this is the new world of Ford.
Being an EV, at least this Mach-E will be Mustang quick. The faster to get to the next charging station before you run out?
Call it what they want, makes no difference to me. What bugs me is the trend these days to have the infotainment screen stuck on the dash like a police cruiser's clipboard. Hey Mercedes, Audi and now Ford, this thing looks like it was affixed with Gorilla glue. This is a brand new car, couldn't have you designed the instrument panel around it? Geesh!
Not an unattractive suv and being from a company which produces millions of vehicles each and every year, its initial quality should be fine, unlike what the early adopter Tesla owners have experienced.
The governments are asking that the new EV's make some sort of sound to warn unwary, cell phone addicted pedestrians, that a normally silent EV is approaching. The new Mach-E will offer a variety of sounds from which the owner can select. Gee, I hope they make them really interesting. How about one sounding like a freight train or a top fuel dragster or maybe even a squealing pig? If they can offer a gazillion shades for your car's ambient lighting, then this sound thing should be a piece of cake.
How our world has changed. The Mustang line up, formally headed up by the fire belching Shelby GT500, is now being led by a whisper quiet EV and one that doesn't do "sport" particularly well..........
What's in a name? In this case, the future.
Until next time.......
No comments:
Post a Comment