Quick, what is the best selling vehicle in North America and probably the second best selling in the whole, wild world? Gold star to anyone with the correct answer. A hint........
From humble beginnings over a hundred years ago, this best seller has become a titan in the world of vehicle sales. The answer? The Ford F-150 pick-up truck. Mull over these 2019 numbers.......
- Toyota sold about 334,000 Camrys
- Toyota sold about 110,000 Tundra pick-ups
- Ford sold over 900,000 F-150 pick-ups
Want to put those F-150 sales in perspective? The next best selling vehicle, also a truck, lags about 260,000 units behind!
All new for 2021, Ford had to be faced with the dilemma, how do you redesign an icon? How do you take what is your biggest profit centre, make it better and not alienate an extremely loyal customer base? Faced with this challenge, here is what Ford has done for 2021.......
Want to see what this model replaces...........
Yes, folks, all new. But let's go back fifteen years to see what the 2005 F-150 looked like.......
This is what I would call gentle evolution. Very much like BMW practices. Listen up, folks, when you sell this many of a vehicle, you sure as heck don't mess with a good thing.
It wasn't always like this, since in the distance past, a new pick-up looked like a whole new truck whenever the design changed. Get out your magnifying glass and give this evolution of the F-150 a good look........
Yes sir, with a truck like the F-150 you have to be very careful with each new redesign to make sure that your target market recognizes the vehicle, that they love so much. Improve it. Modify it slightly. But for Pete's sake, do not CHANGE it. Make sure that the next generation of F-150 buyers can still identify the truck that they fell in love with as kids........
Until next time........
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