Unusual looking at any time, but they sure stood out back then. And it became quite famous. A name that deserved to be resurrected..........
First shown a couple of years ago as a concept, Alfa has trotted it out again and announced a very limited production run. Limited? Well, they have built one for a client in dark green and will build others, if requested to (by Arab sheiks?) at something over $500k per (where does that line start?).
Alfa, a very famous name in Europe and of course Italy, has struggled whether to rejoin the fray in the North American market place for several years (they left in the early '90's). Fiat, its owner, has now promised they will be back this year. But back with what? A half million dollar custom? Unlikely.
Ok, so still a higher end and relatively exclusive ride. Fiat has also promised that the much more mainstream Giuletta compact sedans will come to our shores in 2015. I don't see them selling at "selected" Maserati dealerships. Maybe at selected Chrysler stores, as a step up from the boutique like Fiat 500? But then that would put them up against the Dodge Dart, which is based on the Guiletta.
Tough questions for a brand that is trying to re-establish itself in one of the biggest world markets. Do you open new dealerships or piggy back on an existing franchise without undermining either brand? It will be very interesting to see how they do it and whether we will embrace them like we didn't before (excluding Dustin Hoffman in The Graduate). As always time and sales will tell.
Until next time.........