About Me

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Toronto, Ontario, Canada
My passion is also my business, as I am with the Toronto based Hav-A-Kar Auto Group. I sell or lease any make of car, van or truck available in Canada. My interest in all things "car" has helped me with my many clients in Ontario over the past 20+ years. Please give me the opportunity to assist you.

Friday, May 12, 2017

May 12: Happy Mother's Day

Wouldn't this be almost sexist, or at the very least stereotypical, showing a happy mother by her cherished van just prior to Mother's Day (May 14th, if you have just returned from an alien abduction and lack a calendar)? Seems to me most moms drive a van because they have to and it is the most practical solution to carting around copious numbers of the neighbourhood kidlings. In my business, they always tell me they'd prefer something else and will get it once the kids move out or don't want to be seen with their parents anymore. Something else? Could be anything, but it ain't a van.

Over the years, the car manufacturers have tried to appeal to mom's desire to drive something that really says who she is. Time to ramble thru automobile history and see how some of them have appealed to the fairer (their term, not mine) sex.

I never thought that I had "a way with women", probably somewhat of the opposite. Back in the '50's, Buick had a car, that they felt had a mesmerizing effect on the opposite sex..........


Dreamers? No way, no how, this car would have wrapped moms and other females around its huge steering wheel. Mind you, back in its day, there weren't a ton of interesting choices, but I can bet this early '50's coupe wasn't one of them. Moving on........


Yes, this is certainly more like it. Give your wife a sport utility and you've made her day. Make it a Mercedes and you've also made your night (if you get my drift, friendo). But in the real world, Mercedes are not always the vehicles being wrapped for her special day.

Now, going way back long before any of us were born (even my 102 year old neighbour), this car company decided to cover their bases and not leave any female out........


.......but, why they didn't add aunt or grandmother, I don't know. Note, that they also say that children can operate this car with ease. Just what were they thinking?

Moving forward a few years, Chrysler brought out a car, that, well, you can read the headline.........


Not sure an ad like this would fly today, but for mom's everywhere Chrysler had her car (in their opinion). But, was that car designed especially for a women, like this Buick purports to be?


From what I can see, this very happy mom (and who wouldn't be happy behind the wheel of this somewhat sporty, crocus yellow behemoth) is about to back over her bike riding daughter. Happy Mother's Day?

Most mothers are saints, when it comes to loving their kids. Ugly or beautiful, smart or stupid, a mother's love transends the ordinary, when it comes to her offspring and according to VW, even her vehicle, if it was the very first minivan........


The percocious youngster is dragging his mom to her minivan, when she'd far rather be in that yellow Buick. 

Ford also felt they had it covered, when it came to features that would appeal to Mrs. America. As you can see in this ad, Ford thought moms liked features, such as seats, headlights and a steering wheel.......


This ad was probably ahead of its time, as I believe most women (mom's and otherwise), even today, find these features things they would like on any vehicle they are driving. Just a feeling I have.

What does a mom really want? There was a time, when this was a foregone conclusion and Cadillac nailed it with their ads........



I mean, back in the day, what self respecting mom wouldn't like to show up at their kid's rugby practice or piano recital in a Cadillac? Even today, that is still the case in many neighbourhoods, when those Escalades are lined up outside of the local private school. The more things change........

And now to my favorite car for any woman, mom or otherwise. Ah yes, the Dodge La Femme..........


What says woman better than a soft pink and cream car with pink rosebud upholstery? Not lacking in those other inportant features either, as it came complete with those things so important to the woman in your life. Things like a pink raincoat, bonnet and umbrella. Want more? Also, a pink purse with pink coloured comb, cigarette lighter and compact. Yep, Dodge really nailed it with this dream ride for the moms of North America.

Now back to 2017. Make her Sunday more meaningful and get her out of the family hauler for the day. Rent her a Mercedes, a Bimmer, a Caddy or a Corvette. Let her experience a carefree, but not car free day, away from the drudgery of her humdrum existence (think I might be overstating it a bit?).

Happy Mother's Day.

Until next time.......


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