About Me

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Toronto, Ontario, Canada
My passion is also my business, as I am with the Toronto based Hav-A-Kar Auto Group. I sell or lease any make of car, van or truck available in Canada. My interest in all things "car" has helped me with my many clients in Ontario over the past 20+ years. Please give me the opportunity to assist you.

Friday, November 30, 2012

Nov 30: Fiat 500 - history repeats itself

Just announced at the Los Angeles Auto show (although sneak peaked earlier this year) is the new Fiat 500L - yes, that oh so original name will be its moniker. Makes me think of the evolution of another little cutie, the Mini, which evolved thru a variety of models - let me rephrase that, a ton of models - to where it is today. Smart marketing to be sure, since a one model brand is not a sure key to success.

Now Fiat is going thru the same type of transformation from a one model brand.......

Fiat Abarth
 ......originally starting with this dear little hatch, to encompass a cabrio, an Abarth hot rod version and now the fetching little 500L.

But why the 500 in the first place? A bit of history........like the Mini, the 500 was a rebirth of a beloved old Italian model that originally came to market in July, 1957  -  the Cinquecento. A power house with a rip roaring 13 horsepower motor propelling it thru the Tuscan countryside (how the heck did it get up those hills?). On a trip to Italy a couple of years ago, I saw many of these old models (built until 1975) in various states of repair, but generally well cared for and cherished.

History repeats itself. Like the new model 500, the old one also generated a variety of models including a hot little Abarth. Also, another one that reminds me of the new 500L......

History sure does repeat itself......apart from being only a two door, the idea is the same. Add more room, add more sales. As always in those old ads, the people are very well dressed for their motor trip. Not sure of the Giardiniera's power, but I'm sure this little number wouldn't be passing much loaded like it is above.

I like the Mini, although some of it's models are very strange (ie the Mini coupe) and I like the 500. After a poorly planned launch, it's generating very good sales for Fiat/Chrysler and so will continue to generate some interesting new variations. What's next?

Until next time.......


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