About Me

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Toronto, Ontario, Canada
My passion is also my business, as I am with the Toronto based Hav-A-Kar Auto Group. I sell or lease any make of car, van or truck available in Canada. My interest in all things "car" has helped me with my many clients in Ontario over the past 20+ years. Please give me the opportunity to assist you.

Tuesday, October 30, 2012

Oct 30: Maybach - $ well wasted??

The other day, a friend of mine emailed me this pic of the 2012 Maybach Landaulet  -  a unique luxury car for only $1 million plus something. Great for the sun loving African dictator or the "so much money, I don't know what to do with it", Russian oligarch. Unusual rig and with a spiffy private jet interior........

So what's the deal about wasted money? How about the fact that Mercedes-Benz has announced recently that the Maybach brand would be discontinued shortly. Designed to disappear into a crowd of nondescript sedans (and it does this so well). No surprise that this car, with all the panache of the much, much less expensive S class Benz, has never sold well. Compare its look to the in your face Rolls Phantom and tell me which has money written all over it? Well, it sure ain't the Maybach.

What is or was a Maybach?

Back in the '20's and '30's Maybach was a very exclusive German brand. When one saw this hood ornament a top this regal radiator, one knew they were in the presence of real wealth.

A classic setting, complete with the castle like Black Forest country estate, just where you'd expect to find one of these beauties of yesteryear.

Image this pulling up to the Reichstag? So about ten years ago, Mercedes thought that this would be a great old name to bring back in order to compete in the ultra luxury arena against their long time rival and owner of the Rolls-Royce brand, BMW. Nice idea, bad execution. A Rolls has always looked like a Rolls. Just check out this pic.......

......need I say more? Now compare that to this Maybach........

Sure doesn't stand out in any crowd that I've ever seen. And very few others thought so either. Hence about 10 years on, Benz has decided to pull the plug on this ultra luxury attempt. So back to the Landaulet. Who in their right mind is going to plunk down well over $1m for a disc'd car?

Money not well wasted!

Until next time......


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